Selling Obsession Since
Day One
Mar Blau Studios is a sales agency representing standout brands across the luxury and mass market. In the Nordics and beyond.
We specialize in building long-term value for our partners by combining deep retail relationships with sharp market insights.
From premium beauty and lifestyle to everyday essentials, we connect innovative products with the right distribution channels — ensuring visibility, growth, and sustainable success.
Our tailored approach means we don’t just sell products; we cultivate stories, strengthen brand equity, and create partnerships that last.
Bold Brands. Bolder Moves.
“THE WORLD´S MOST SOPHISTICATE TOOTHPASTE BRAND” / MONOCLE
Founded in 1905, Pasta del Capitano has been a symbol of Italian quality and tradition for over a century.
Pasta Del Capitano is celebrated for its bold flavors, striking design, and unmistakable retro packaging.
The 1905 Collection celebrates Pasta del Capitano’s heritage as Italy’s first toothpaste brand. With elegant packaging and refined formulations, it offers a premium oral care experience that stands out on shelf. Designed for pharmacies, concept stores, and high-end retailers, the 1905 Collection merges over a century of tradition with modern demand for quality and authenticity.
Recognized in premium retailers and concept stores worldwide, Pasta del Capitano is proof that even the most ordinary routines can be elevated into extraordinary rituals.
At Mar Blau Studios, we proudly introduce the 1905 Collection to the Scandinavian market, giving retailers a heritage-driven brand with strong international appeal.
Selahatin is redefining the world of oral care through the lens of luxury.
Scandinavian minimalism with the sophistication of fine fragrance, creating toothpaste and mouthwashes that turn a daily routine into a sensory ritual.
With carefully crafted aromas and design-led packaging, Selahatin elevates oral care into the realm of beauty and lifestyle — a category where functionality meets indulgence.
Recognized internationally by leading retailers and tastemakers, Selahatin stands as a pioneer of “oral luxury,” setting a new standard for how we begin and end our day.
We are offering Selahatin to premium retailers.
Casa Amalfi is an artisanal Italian brand that transforms daily rituals into moments of Mediterranean luxury.
nspired by the rich heritage of the Amalfi Coast, the collection blends time-honored craftsmanship with contemporary elegance, offering bath and body products that embody la dolce vita.
Handmade with natural ingredients and infused with fine fragrances, Casa Amalfi’s soaps, lotions, and scents capture the essence of sun-drenched citrus groves, sea breezes, and timeless Italian charm. Every detail — from the formulas to the hand-illustrated packaging — reflects a passion for beauty, wellness, and tradition.
Positioned at the intersection of luxury lifestyle and authentic craftsmanship, Casa Amalfi brings a piece of Italy’s coastal soul to bathrooms and boutiques around the world.
Less Ordinary. More Iconic.
At Mar Blau Studios, we help brands grow, scale, and thrive. Through a combination of market insight, strong retail relationships, and creative strategy, we guide products from launch to lasting success.
Whether expanding into new markets, building retail partnerships, or creating impactful brand moments, our services are designed to deliver both visibility and sustainable growth.
Wholesale & Distribution – Connecting standout brands with the right markets and channels.
Market Expansion & Strategy – Tailored growth plans that maximize brand potential.
Retail Partnerships & Sales Development – Building strong, lasting relationships with leading retailers.
Product Launch & Events – Creating visibility and impact through curated activations.
With a career spanning leading global and Scandinavian fashion brands, I bring deep experience in wholesale, retail partnerships, and brand development.
I am a fashion industry veteran with extensive experience building, growing, and positioning brands across international markets. Over the years, I’ve worked with some of the most recognized names in fashion and lifestyle, including Diesel, Acne, Canada Goose, Superjeans of Sweden, Nobis, Original Penguin, Inditex, Zalando, Salling Group, Ecco, and Lacoste
My background spans wholesale, retail partnerships, distribution, and brand development. 20+ years of experience of expanding into new markets, and cultivating long-term relationships with leading retailers and groups across Europe. With a deep understanding of both premium and mass-market dynamics, I help brands bridge creativity with commercial success.
Bo Bech-Nielsen - Sales Director / Owner Mar Blau Studios
2025 Photo courtesy of Selahatin, Casa Amalfi and Marvis.