Selling Obsession Since

Day One

Mar Blau Studios connects great brands with the NORDIC market.

We build awareness. We build demand. We build retail.

Through strategic sales, distribution and brand development, we help international brands grow across SCANDINAVIA.

FEATURED PROJECTS:

PASTA DEL CAPITANO

Founded in Milan in 1905, Pasta del Capitano is one of Italy's most respected oral care brands. For more than a century, the company has combined pharmaceutical expertise, scientific research, and Italian craftsmanship to create products trusted by generations of consumers.

Today, the brand continues to evolve through modern formulations, innovative technologies, and a growing portfolio of oral care solutions designed for contemporary consumers. While deeply rooted in its heritage, Pasta del Capitano remains focused on the future.

Mar Blau Studios represents the brand across Scandinavia, leading market development, retail expansion, and commercial growth. The project spans pharmacy distribution, e-commerce activation, retail partnerships, and strategic brand building across Sweden, Denmark, Norway, and Finland.

From a family-owned Italian company to a growing Nordic success story, Pasta del Capitano demonstrates that great brands are built not only on history, but on their ability to remain relevant generation after generation.

More than 120 years old. Still growing.

Tube of Pasta del Capitano whitening baking soda toothpaste floating on water with ripples.

PERLIER

For over 80 years, Perlier has transformed the finest natural ingredients into luxurious body care collections inspired by Italy's rich botanical heritage. From the iconic Honey line to indulgent coconut, almond, and pomegranate formulations, every product combines sensory pleasure with a commitment to quality and craftsmanship.

Made in Italy and loved by generations, Perlier offers a unique blend of tradition, innovation, and accessible luxury. The brand's distinctive formulations, elegant presentation, and strong consumer recognition make it a natural fit for premium pharmacies, department stores, and beauty retailers across Scandinavia.

A bottle of honey body wash and a piece of honeycomb soap on a wooden table, outdoors with sunlight and flowers in the background.

FLOR DE SAL

Born in the salt pans of Mallorca, Flor de Sal is one of the Mediterranean's most authentic gourmet ingredients. Harvested by hand using traditional methods and shaped by the island's unique combination of sun, wind, and sea, it delivers a delicate texture and naturally balanced flavour appreciated by chefs and food lovers alike.

Rooted in tradition and crafted by nature, Flor de Sal represents the very best of Mediterranean quality and provenance.

Mar Blau Studios is leading the brand's Scandinavian growth, connecting a unique Mallorcan product with retailers and consumers who value authenticity, craftsmanship, and exceptional taste.

A taste of Mallorca. A growing presence in Scandinavia.

Farmer harvesting salt in salt flats on a sunny day with blue sky and scattered clouds.

CASA AMALFI

Inspired by the timeless beauty of Italy's Amalfi Coast, Casa Amalfi elevates one of life's simplest rituals: the bar soap.

Crafted in Italy and wrapped in distinctive Mediterranean-inspired designs, each soap combines premium ingredients, rich fragrances, and exceptional attention to detail. More than a cleansing product, Casa Amalfi soaps are designed to bring colour, character, and a sense of escape into everyday life.

With their vibrant packaging and authentic Italian heritage, Casa Amalfi bars stand out on the shelf while delivering a luxurious bathing experience. The collection appeals to consumers seeking products that combine quality, gifting potential, and strong visual identity.

Mar Blau Studios is introducing Casa Amalfi's signature soap collection to Scandinavia, connecting a uniquely Italian brand with retailers and consumers who appreciate craftsmanship, design, and the joy of everyday luxury.

Italian soap. Mediterranean soul.

Colorful buildings and houses built into a steep hillside on a coastal cliff, overlooking turquoise waters with a small boat, in Positano, Italy.
A series of surreal, blue-toned illustrations featuring fantastical scenes with plants, a man riding a leaf, a surprised face, a tube of pasta, animated characters, a giant mouth with a landscape inside, and a face with closed eyes. There are also images of pasta and green herbs.

“I've launched fashion brands, toothpaste brands, and everything in between.

The lesson never changes: products don't build businesses.

Sell-through does.”

— Bo Bech-Nielsen - Founder Mar Blau Studios

A tube of Pasta del Capitano whitening baking soda toothpaste and a matching box on a marble countertop, with four empty glass beakers and a metallic wall in the background.
Container of sea salt with a scoop of salt and an open pile of salt on a marble surface, with laboratory glassware in the background.
A laboratory-style setup with glass beakers filled with water, a pump bottle labeled 'Honey Mel,' a honeycomb, and stainless steel containers on a white marble surface and background.
A box of Casa Amalfi Blue Grotto luxury artisanal soap with blue and white tile pattern on a clear glass tray, placed on a white marble surface with a minimalist metal stand nearby.